It's our polaris star- our true north, when it comes to manufacturing and distribution.

We believe that together, through our daily actions, we can create a more sustainable future for people and the planet. That’s why we’re committed to finding suppliers who share the same view as us, and you can do the same.

We believe that modern living shouldn’t cost the earth. Our clothes should be made sustainably and worn with pride. And they should last.


Organic materials

It’s estimated that 16% of all insecticides are used to grow cotton – more than any other single crop. Many of these insecticides are known to have adverse effects on human and environmental health, and cotton is just one of many agricultural crops used in the clothes we wear, the beauty products we apply to our skin and the food we eat.

By shopping our organic products, you’re helping support farming systems that are better for human and environmental health.


Textile waste

'Textile waste' is material that is deemed unusable for its original purpose by a fashion brand. Textile waste can include fashion and textile industry waste, created during fibre, textile and clothing production, and consumer waste, created during consumer use and disposal.